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Leading the Green Revolution, by Jordan Rubin

“Garden of Life is being driven by sustainability because it is not only a good economic model but good for the planet,” says Greg Horn, CEO of Garden of Life. “We’re leading the Green Revolution—getting ahead of something that is coming at us very fast. We’re having wind power programs for retailers, producing certified organic products and products with organic ingredients, using recycled papers, and launching a book that empowers people to appreciate the value in eco-living.”

With his unique business and environmental background and also as the creator of www.wellbuilding.com, Horn naturally became an author with publication of the critically acclaimed Living Green: A Practical Guide to Simple Sustainability (Freedom Press, 2006, and featuring a foreword by Jordan Rubin) that makes the green transformation easy and practical. It is a book that activates everybody’s latent inner green. Horn said he was sure to put in lots of actionable information so that anybody who reads the book can really become part of the Lifestyles of Health and Sustainability (LOHAS)/Living Green movement. “Living Green is about living lightly on the planet and the simple and practical ways to offset our environmental impact that can also make a difference in our health.”

Earlier this year, Garden of Life became entirely wind powered, purchasing third party certified alternative energy credits that fund wind power efforts throughout the United States. And now Garden of Life did the same for hundreds of its leading natural product retailers in a natural products industry campaign also called Living Green.

Now health and environmentally conscious consumers can look for the health food stores that are making a difference by finding the Living Green logo that says the store is a “100 Percent Wind Powered Store”. The Living Green campaign launched in October 2006 and allowed health food stores to participate in wind power, a nonpolluting alternative energy source. Wind energy experts boast that there is enough wind in the Rocky Mountains alone to power the entire nation. By directing their energy dollars to funding wind power, Garden of Life is doing good things for the environment as well doing their part to help free America from its extreme dependence on oil.

Not only will the Garden of Life program position hundreds of health food stores and natural product supermarkets in local communities as leading examples of green living—it is also what a growing number of shoppers want too. A September 2006 survey found that natural health consumers consider sustainability or green living—described as treading lightly on Earth—as important in their shopping choices. In this recent online survey from Penton Communications, a publisher of natural living magazines, the question was asked of approximately 2,000 natural product shoppers how they rated green living in their purchase decisions. Some 72 percent said that green values ranged from “important” to “very important” when it comes to shopping choices.

The Living Green or Lifestyles of Health and Sustainability (LOHAS) market is one of the largest, fastest growing segments today in the American marketplace, says Horn whose book, Living Green, was celebrated at the Natural Products Expo in advance of its fall launch. The Living Green market is being created by the conscious and the unconscious LOHAS consumer— and it’s a business model that is good for the bottom line as well as for the planet. These consumers are important people to health food stores and natural product supermarkets. It’s all part of Garden of Life’s Living Green program, and this is just the beginning.



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Common Makers Diet Jordan Rubin misspellings are Jordan Ruben, Jordan Reuben, Jordon Rubin, Jordon Ruben, or Jordon Reuben